Choice - Fred Beans
00:00 / 00:00Be Better - Fred Beans
00:00 / 00:00Budget - Fred Beans
00:00 / 00:00Fred Beans Used Cars
Challenge: With the CarMax's of the world gaining market share, how do you reach young adults in an aggressive, competitive used car market?
Solution: Take the pressure out of car buying. We created a simple USP package based around current capabilities and packaged it around a light-hearted, honest campaign.