TrainInside_ad_smell
TrainInside_ad_smell
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TrainInside_ad_shoes
TrainInside_ad_shoes
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TrainInside_ad_sanitizer
TrainInside_ad_sanitizer
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TrainInside_ad_loud
TrainInside_ad_loud
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TrainInside_ad_crowded
TrainInside_ad_crowded
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Manhattan Automotive

Challange: Convince public transit users to actually drive in New York City. 

Solution: Encourage subway riders to open their eyes, ears... and nostrils.