Philadelphia Police Department
Challenge: American law enforcement image is declining due to a recent spate of high-profile police brutality incidents across the country.
Solution: Offer a message of servility and humility, rather than enforcement. It's time to introduce the officer behind the badge.
Note: This project was self-produced. It was an opportunity I saw and pitched in the summer of 2015. After generating some steam, it was ultimately shut down by the finance department.