Usually, it’s my job to find out. And after 12 years in creative departments, I’ve learned two things to be true:
Every brand has something unique about it.
The world’s biggest campaigns often come from the smallest insights.
When I’m not chasing big ideas, I’m chasing two small children around my backyard because it’s “BEDTIME, MISTER!”
Currently, I’m a Sr. Creative Strategist at MKTG (dentsu). I’m a former Associate Creative Director at Defy, former Creative Strategist at idfive, and freelance writer for Truth & Consequences.
