Usually, it’s my job to find out. And after 12 years in creative departments, I’ve learned two things to be true:
Every brand has something unique about it—and once we find it, we can make it interesting.
The world’s biggest campaigns often come from the smallest insights.
When I’m not chasing big ideas, I’m chasing two small children around my backyard because it’s “BEDTIME, MISTER!”
Currently, I’m a Creative Strategist at idfive. I’m a former Associate Creative Director at Defy, former Associate Creative Director at Stream Companies, and freelance writer for Truth & Consequences.
