Cynch (by Amerigas)
Agency: Defy
Role: Copywriter
After nine discovery calls, we found one undeniable truth: ordering your propane is easier than getting it yourself.
These two 30-second CTV spots show how that idea can be effectively communicated to our different audiences.
Spot One
After we wrapped on the script, I ran improv exercises with the talent. It ended up winning the agency some social business.
See below for reference (I’m the masked man with the long hair).
Social Proofs (Apologies for the VO)
Spot Two
While the first spot spoke to the ease of ordering propane online, the second spot also spoke to the ease of ordering propane online. This time, however, we went the relatable-COVID-mom route.
