The Ritz-Carlton Residences

Agency: Defy

Role: Associate Creative Director & Copywriter

2024 Telly Award Winner | SILVER

Writing, Branded Content

Our job was easy: get people to put downpayments on seven-figure penthouses. But here’s the clinker—the construction wasn’t finished, and we couldn't film anything. 

So we developed a concept that dove into the details of luxury, and what happens when those details intersect with all the beauty of the Pacific Northwest. A rare combination that just so happens to be available via stock footage.